Handedness Of An Individual Can Be Determined - 972 Words

Handedness Handedness of an individual can be determined by knowing which hand(right or/and left hand ) is used high frequently for performing the tasks. Most of the people around the world are right handed. There are four type of handedness. They are †¢ Right handedness- Major usage of right hand for most activities †¢ Left handedness- Major usage of left hand †¢ Cross-dominance- Usage of separate hands for separate tasks †¢ Ambidexterity - Using both hands equally Origin: Different statistics study shows that certain percentage of population belong to particular category is likely to be left or right handed. The motor homunculus as shown in the picture represent the division of motor cortex that contribute to different structures of the body. Hand movement involve fine control over the motor area. The differentiation occur in the region of brain more particularly in the motor cortex in the cerebrum. For right handedness people the left hemisphere of the brain dominates and vice versa.. Researchers from University of Oxford and its collaborated universities found the link between the handedness and gene that is involved in this process which is mainly PCSK6 gene[1]. A study conducted with approximately 54,000 individuals revealed that 24% handedness is contributed by genetic factor. [2] These gene can be influenced by cultural and social pressure that can result in right handedness child born to left handed parents. Broca s area that controls the sp eech and language isShow MoreRelatedThe Impact Of Handedness On Health Related Outcomes For Individuals And Discuss How Genetic And Environmental Influences Might Mediate Essay2862 Words   |  12 PagesDiscuss how handedness may be related to health related outcomes for individuals and discuss how genetic and environmental influences might mediate these effects. Introduction Handedness is a complex phenotype of humans in which individuals have a preference or advantage for use of a hand. Handedness is a not a discrete trait, but continuous. Right handedness is accepted as normal over left handedness. There are four types of handedness (left-handedness, right-handedness, mixed-handedness, where oneRead MoreThe Biological Of Sexual Orientation2473 Words   |  10 Pagesexplain the emergence of an individual s sexual orientation. In the discourse of sexual orientation, its definition is one s sexual feelings towards another individual; be it heterosexual, homosexual or bisexual (LeVay Baldwin, 2012). Some sexual orientations are accepted, while others have been frowned upon and labelled in negative ways. The acceptance of certain sexual orientations, and not others, can be partially explained by what, or which theory, individuals believe lead to heterosexualityRead MoreThe Performance Factor As My Dependent Variable2030 Words   |  9 PagesThe Performan ce factor as my dependent variable in this research proposal can be for each of the boxers utilizing the orthodox/southpaw position, observing the quantity of triumphs against an orthodox/southpaw adversary. Age: the average age for an active professional boxer ranges from 22 -40 years Opponent’s stance: this could either be southpaw or orthodox yet this data directs the choice of evaluating performance in a boxing match (win/lose/draw). Ratings or Rankings: base on the rule that aRead MoreUnderstanding The Nature Of The Human Mind Essay1115 Words   |  5 PagesEvery second of the day, our brain is fizzing with activity. In the early stage of life, babies begin to develop their basic functions that even though babies do not have the ability to communicate, they learn very quickly how to talk and walk. Babies can see and hear, and they have their own language. The development of new words and sounds critical in this beginning stage life. the human brains are all developed the same; however, the early development phase if critical for building out capacity. TheRead MoreHealth And Social Care Provision1743 Words   |  7 Pagesillness, but should enforce and promote maximum wellbeing of individuals such as using the biopsychosocial perspective on health and illness. In this essay, I will introduce a few examples in the field of psychological factors. However, since there are numerous of psychological factors that inf luences health, I will be focusing in on pain and addiction by showing how these factors determines biological, social and cognitive aspect of an individual physical health. The biopsychosocial model (BPS) of healthRead MoreForensic Science Essay1221 Words   |  5 Pages The first category involves profiling. Profiling the process by which a trained forensic psychologist goes through different parts of a crime scene to develop a description of the personality of the person. The personality description can include age, sex, occupation, behavioral disorders, how they were brought up, status, the type of place they would live in and its condition, the type of person they might live with, and what type of car he/she drives. Other helpfulRead MoreWhite Privilege : Unpacking The Invisible Knapsack1455 Words   |  6 PagesTo begin, the first pivotal revelation is the concept of white privilege. White Privilege, as Peggy McIntosh specifies in her essay, â€Å"White Privilege: Unpacking the Invisible Knapsack†, is a set of unearned assets which a white person in America can count on cashing in each day yet they remain oblivious to. This theme resonates as prior to this course, though aware of certain advantages as a seemingly â€Å"white† person in society, I was unaware of its official terminology. Also, as a person withRead MoreThe Components Of Effective Handwriting Interventions For Typical Primary School Age Children With Handwriting Difficulties?7616 Words   |  31 Pagescritically appraise the research (Young and Soloman, 2009). All papers in this review have been critically appraised using the critical appraisal protocol CASP (Public Health Resource Unit (PHRU) 2007) which is a recognised tool (Aveyard 2010). These can be found in the appendix (appendices 1 – 5). 2.5 Searching the papers A total of 152 papers were found through database searching. A further 5 papers were found through reference lists of relevant papers. 141 papers remained when duplicates wereRead MoreEssay about Homosexuality: Nature or Nurture?1275 Words   |  6 Pagesbecause there are more siblings. The study also found no correlation between female sexual orientation and older siblings (Francis, 2008). This changes a lot of things because if one is true why wouldn’t the opposite be true too? Biologists have determined the answer to be fraternal birth order effect (Francis, 2008) (Blanchard, 2008). This is where the amount of males a mother has affects the sexual orientation of the later males (Francis, 2008). Studies have shown this correlation to be true withRead MoreGender Identity And Sexual Orientation3311 Words   |  14 Pagesheterosexual, but there are also groups of people that identify as mostly heterosexual and mostly gay within the three traditional categories (p. 89). This i s to say that there are not three concrete groups, but sexual orientation is a continuum and one can even fluctuate on it over time. LeVay (2011) also defines gender as â€Å"the set of mental and behavioral traits that differ†¦between males and females† (p. 37). Oftentimes, gender and sex are used interchangeably when they should not be. Gender is not based

Borderline Personality Disorder ( Borderline ) - 872 Words

Borderline Personality Disorder is a mental disorder characterized by instability in mood, impulsiveness, unstable relationships, and chronic emptiness. Borderline Personality Disorder affects approximately two percent of the population, and is predominately found in women. This disorder makes it difficult for people to understand social norms and the dynamics of relationships, so unpredictable and erratic behavior are common. Although Borderline Personality Disorder is incurable, it is treatable through talk therapy and medication. (Friedel, 2004, p. 2) The term â€Å"borderline personality disorder† was originally listed in the Diagnostic Statistical Manual of Mental Disorders, Third Edition in 1980. This title was used to describe†¦show more content†¦However, once basic symptoms are recognized, it is apparent that borderline disorder is present. To be diagnosed with Borderline Personality Disorder, one must exhibit symptoms from one or more of the four behavioral dimensions: poorly regulated emotions, impulsivity, impaired perception and reasoning, and markedly disturbed relationships. These symptoms must be inflexible and maladaptive, meaning they do not change. (American Psychiatric Association, 2000, 650-651) Extreme mood swings are common in patients with borderline personality disorder. Someone with BPD can switch between feelings of extreme happiness to intense sadness in an instant. Emotions are also felt more deeply and persist longer than others’. Because their emotions are more heightened, patients may exhibit hyper reactivity in situations that they consider unpleasant such as criticism, disagreements, or separation. These unpleasant events can cause extreme anger, resentment, or sadness whereas a normal person would easily get over the problem. On the other hand, patients are often exceptionally optimistic and enthusiastic when positive events occur. (nimh.nih.gov, 2013) Impulsiveness is shown by patients through sometimes reckless acts such as substance abuse, self-harm, or reckless driving. This impulsivity is used as a coping mechanism to deal with the emotional pain patients feel. After performing theseShow MoreRelatedBorderline Personality Disorder ( Borderline )1274 Words   |  6 PagesPaper: Borderline Personality Disorder Borderline personality disorder is a serious mental illness that directly affects one’s behavior, moods, and relationships/socialization skills. Borderline personality disorder often is associated with co-occurring disorders like depression, suicidal behaviors, anxiety, abuse of drugs and alcohol, as well as eating disorders. The behavior of a person diagnosed with borderline is also described to erratic and impulsive. The cause of borderline personality disorderRead MoreBorderline Personality Disorder ( Borderline )1749 Words   |  7 Pages Borderline Personality Disorder Could you picture yourself being brought face to face with an individual who has a personality similar to a mine field? In other words where or when he/she will explode is never known. This type of personality disorder is called borderline personality disorder. Borderline Personality Disorder is one of the most scariest and hidden disorders that have baffled our society as well as many health professionals for many years. The DSM IV defines borderline personalityRead MoreBorderline Personality Disorder ( Borderline )1361 Words   |  6 Pages Borderline Personality Disorder is named borderline personality disorder because at one point in history they considered this disorder to be on the â€Å"borderline† between neurosis and psychosis. Borderline personality disorder is a severe mental disorder that impacts an individual’s behavior, relationships, and mood. The disorder usually begins during adolescence or young adulthood. People with BPD have a tendency of rapid change in attitude or feelings toward others because they cannot regulateRead MoreBorderline Personality Disorder : Borderline Disorder1466 Words   |  6 PagesBorderline Personality Disorder Overview Borderline Personality Disorder is characterized by impulsivity, unstable self-image, mood, and trouble with interpersonal relationships. One major characteristic is impulsivity, which is characterized by rapid responding to environmental triggers without thinking (or caring) about long term consequences (Paris, 2007). Some people may engage in self-injurious activities including attempting and completing suicide. People with borderline personality disorderRead MoreBorderline Personality Disorder ( Borderline ) Essay1792 Words   |  8 Pagesin a cloud of static. No matter what I know to be true, the fear of having my mother discredit me severely impedes progress. I have known about Borderline Personality Disorder for some time, and I knew my estranged mother was diagnosed with it at one point, but I didn’t really start researching it until a friend lent me a copy of Surviving a Borderline Parent. Part of me was afraid if I learned more about it, I would only feel sympathy for her, and guilt for going no contact. As awful as it soundsRead MoreIs Borderline Personality Disorder? Essay1818 Words   |  8 Pageswill examine the benefit and indications of applying one of a contemporary organized psychological theory to a patient that the writer has already worked with as a summative case study. A brief history of the patient ailment which is borderline personality disorder (BPD) will be discussed as well as treatment plan and choices in accordance with a chosen psychotherapy (mentalisation base therapy MBT). 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(Gado, 2016, p.47) Our group has chosen to focus and elaborate on some of the different personality disordersRead MorePersonality Disorders : Borderline Personality Disorder2908 Words   |  12 Pages　　A personality disorder is characterized by a distinct pattern of behavior that does not meet normal standards of behavior within one’s culture. This pattern is ingrained as the norm to the person affected, and the characteristics of the affected person deviate markedly from societal standards (Hebblethwaite, 2009). The two main features that help to identify a personality disorder are chronic interpersonal difficulties and persons with one’s identity or sense of self (Livesly, 2001). Within this

Marketing and Strategy Apple Inc

Question: Discuss about theMarketing and Strategyfor Apple Inc. Answer: Introduction The marketing mix is one of the most effective business tools which is used in marketing for the purpose of determination of the types of products and services of the brand. This paper would discuss the 4Ps of marketing such as price, product, promotion and place of two largest telecommunication organizations namely Apple and Samsung. Discussion The marketing mix of Apple Inc. shows that the company places utmost importance to its marketing activities[1]. It shows the effectiveness by which the company addresses the conditions of the market. The company uses the marketing mix in its global operations by the utilization of various channels. Apple has set an excellent example regarding the usage of marketing mix in improving the business success. The marketing mix of Apple can be described as follows- Products- The company has constantly strived to expand the range of its products. It has created a wide product lines along with large differentiation of the products in individual category. There are wide range of products such as Mac, iPhone, iPad, iPod, Apple Watch, Apple TV and others[2]. These categories are further diversified. For example, the company has introduced several products under the iPhone category such as iPhone 6s, iPhone 7, iPhone 6s plus and others. The company strives to develop new innovative products such as Apple Electric Vehicle which would fulfill the needs of the customers. Place- Apple has adopted a holistic approach towards the distribution of its products. It has adopted a wide variety of distribution channels so that their products are accessible by a large section of the population. A selective distribution strategy is being used by the company in which the company authorizes the sellers to exert sufficient control. There are variety of distribution channels such as online store, apple stores, telecom companies, authorized retailers, fulfillment services and others. Price-The company is well known for formulating premium pricing strategy for all its products. The prices of Apples products are high and represent the premium image of the company along with its products. The company attracts the niche customers that comprise of only upper classes and the elite population. The high price of the products ensures high profit margins of the company and it creates good revenue generation for the company. Promotion-The company engages in the constant development of creative advertisements and uses a variety of medium such as television, social media platform, radio and others to propagate their message. They come up with new taglines for their updated versions of iPhones, which has fascinated the users. The company engages in extensive advertisements, sales promotion and public relations. It even engages in personal selling of its valuable products through the Apple stores. The promotional activities have created a loyal customer base who are unwilling to shift to other brands. The marketing mix of Samsung is done in an intelligent manner. The South Korean company has formulated effective marketing mix that is used by the company for competitive advantage[3]. It is described as below- Products- Samsung has a wide range of products like tablets, televisions, mobile phones, cameras, air conditioners, refrigerators, microwave ovens and others. The performance of the products has been consistently good, which is the primary reason for its popularity. The advent of Samsung in the smart phones category has made it a status symbol among the target audience. It is also known for excellent after service of the products and also the products of the company demonstrate minimal defects. Price- The company is known for formulating different pricing strategy for different products. It caters to all the sections of the society as per their financial capabilities. The brand is known for competitive pricing for its different range of products. Samsung is known for skimming pricing which implies that it tries to engage in maximum profit generation immediately after the launch of the products[4]. The company engages in strict monitoring of the competitors and once a competitor launches a similar product, then Samsung reduces the price of its product instantly. The company also believes in early entry in the market to capture the market in an effective manner. The companies price their products accordingly so that they can compete with Samsung. Place- Samsung distributes its products through several channels present in the market. It has adopted the channel marketing idea which utilizes sales as well as service dealers, distributors, modern retail stores and others. The company is also involved in the corporate sales. It targets single distribution scheme with a particular distributor who deals with all other retailers for the purpose of distribution of its products. The single distributor would sell the companys products to all the retailers in the particular geographical region. Promotion- Multiple promotional methods are used by Samsung for the purpose of promotion of the products. It believes in the pull strategy and it tries to attract the customers through attractive advertisements. It devises advertisements based on the seasons such as festive season as well as non festive seasons. Samsung is believed to involve celebrities in their brand advertisements for greater appeal of their products. It also gives special offers for the trade partners so that they can drive the sales of the products of the brand. This way the brand utilizes the push strategy. The marketing team of Samsung uses both push strategy as well as pull strategy for attracting the customers[5]. The company plans to allocate 5% of the total revenue generated for promotional purpose, which is the reason behind its successful advertisement campaigns. Conclusion The marketing mix of Apple and Samsung presents interesting tools for the marketers in order to position its products effectively in the market. The multiple products of the companies need to be promoted well in the market. Proper planning is essential for the implementation of the 4Ps of the marketing. It is important to consider all the factors of the marketing mix such as price, products, place and promotion for the purpose of product success. References Apple", 2016, https://www.apple.com [accessed 27 October 2016]. Cain, P, "Brand management and the marketing mix model". inJ Market Anal, 2, 2014, 33-42. Gordon, R, "Re-thinking and re-tooling the social marketing mix". inAustralasian Marketing Journal (AMJ), 20, 2012, 122-126. "Samsung", 2016, https://www.samsung.com [accessed 27 October 2016]. Tapp, A F Spotswood, "From the 4Ps to COM-SM: reconfiguring the social marketing mix". inJournal of Social Marketing, 3, 2013, 206-222.